Our network model can fit both to the needs of the Clients with a direct support on small but often crucial projects as a professional would do and, at the same time, throughout a synergy of more units, produce an high number of engineering hours as a bigger Company would do.

Networking 2.0

A sustainable business model for 21th century engineering firms

By Ennio Gaia Maretta

The word “Internet” comes from the contraction of “interconnected networks”. It was invented in 1969 thanks to the French Arpanet experience and in 1991 it evolved in the World Wide Web we all know. However, the generic term "network" appeared more than 2000 years before, in the Greek language, to define a set of entities (objects, people, etc.) that were somehow linked together. A network allowed the circulation of tangible or intangible elements between each of these entities according to well-defined rules. Even the Romans, anticipating the idea of globalization and integration, had conceived the road and hydraulic network. Nowadays, in the digital age, not just material but also intangible goods including knowledge, technology and culture are able to circulate. A network can have several distinct purposes:

  • The sharing of resources
  • Communication between people
  • Communication between processes

Networks also allow to standardise processes as well as their solutions, improving the final result. The pursuit of constant improvement and the "classification of events" become sharable experience, bringing added value to an organization based on a network instead of the traditional oligarchic and pyramidal structure. These are the main and not just internal advantages of the network:

  • Development of new skills and products in a collaborative way
  • Search of specialisation and diversification processes
  • Sharing of risks 
  • Reduction of transaction costs 
  • Creation of incentives for learning and dissemination of information
  • Rationalization of common tasks 
  • Availability of a greater variety of resources, skills and information 
  • Achievement of more impulses towards product and process innovation through economies of exploration and innovation externalities
  • Improvement of the rating of the businesses in the network

At the same time each entity keeps its own individuality which becomes a resource and contribution when put in sharing with others.  Reliability, expertise and typicality of the engineering are just some of the strengths of the service of each component of the network, bringing added value for its customers. In the Anglo-Saxon world work has been undertaken for a long time in accordance with the International Contractual Alliance, while only in 2009 the Italian law established the Network Contract used by Cresco in 2014 to create Cresco Network. In a perspective of internationalization, our presence on the Italian territory may seem a contradiction, in fact bureaucratic difficulties in the legal field made us almost give up, but then our positivity and our trust in the Made in Italy prevailed, to make way for an Italian engineering which is worldwide recognized for its quality and interdisciplinary approach.

Cresco believes in its business model because it has demonstrated to be effective in delivering a tailored and personal service by promoting a deep involvement of the local branches. Every single company is, hence, an active part of the process and it can be seen as a player able to meet the client’s needs with promptness and professionalism. For all of us “network” does not necessarily mean frantic collection of multidisciplinary, but rather it means improvement of skills, capabilities and business. It ultimately means a win-win relationship between our group and our clients with the final target to deserve their trust and to contribute in valuing their investments. Our idea of tailored engineering is antithetical to the approach of large engineering firms. We always value our professionals and we refuse a pure commercial relationship with our clients; we always try to listen to their needs first and above all. When we look at the market we see people not figures.